All fragrances in the categories selective distribution and broad distribution were evaluated by a jury consisting of perfume professionals, members of the Fragrance Foundation, and other experts (consultants, journalists, and bloggers). The public also had the opportunity to cast their votes on the Internet. Since I published the U.S. Fragrance Foundation awards, I thought you might be interested in what our French friends are celebrating.
Among the 14 prizes, which honored the creativity and innovation in the perfume industry, four prizes went to La Petite Robe Noire by Guerlain and two to Spicebomb by Viktor & Rolf in selective distribution. At the end of the evening, the audience, consisting of professionals and the media, determined a winner in the category Prix du Parfum Mythique. This category includes perfumes that were released at least 20 years ago and still are among the top 30 fragrances sold in France.
The winner in this category is Shalimar by Guerlain, which emerged from 15 nominated historical fragrances as the winner. While Shalimar is a bit heavy and spicy for my tastes, I certainly understand its selection. Shalimar is a worldwide classic, worn by men and women who appreciate its oriental beauty.
Best Women’s Fragrance
Just like Elie Saab Le Parfum (BPI) in 2012, this year also saw one perfume that won all prizes (woman's fragrance of the year, best advertising communication, and best design) in the category women's fragrance selective distribution: La Petite Robe Noire by Guerlain (LVMH), created by Thierry Wasser from Guerlain. The television commercial, accompanied by mystical music from Nancy Sinatra, was created by the Agency Küntzel + Deygas.
- Best women's fragrance in broad distribution is VIP pour Elle by Playboy (Coty Beauty) from International Flavors & Fragrances (IFF). All I can say is, "Wow, I've never heard of it." That's not the only one I don't know.
- As the best women's fragrance marketed under its own name, So Elixir Purple by Yves Rocher, created by Marie Salamagne (Firmenich), was selected.
- Spicebomb by Viktor & Rolf (L'Oréal Luxe), designed by Olivier Polge from IFF, received two prizes: one for best men's fragrance and one for best design.
- Only The Brave Tattoo by Diesel (L'Oréal Luxe), created by Honorine Blanc and Alberto Morillas from Firmenich, won the audience award with 13% of the votes.
- Best advertising communication is Kenzo Homme Sport by Kenzo (LVMH).
- Best perfume in broad distribution is The Essence by David Beckham (Coty Beauty) from IFF.
- Best men’s fragrance, marketed under its own name, is L'Eau Universelle of L'Occitane, a collaboration with the perfume creator Mathieu Nardin from Robertet.
- Best perfume in selective distribution is Volutes by Diptyque. The tobacco-honey-scent was inspired by a long journey between Marseille and Saigon taken by of one of the creators of Diptyque and was composed by Fabrice Pellegrin, perfume creator from Firmenich.
- Best concept was awarded to Olfactive Studio.
Olfactive Studio line was born (source: Fragrantica) with Céline's blog. Olfactive Studio is a blend of modern art photography and the world of perfumes. Both these medias capture a moment and its atmosphere. It is “an encounter between contemporary artistic photography and perfumery; between the eye and the nose…It is at the crossroads of a photographic studio and a perfume design studio.”
The Olfactive Studio line just launched at Bergdorf Goodman, which will bring well-deserved attention in the United States to Céline's brand - once the exclusive domain of pefumistas who scour the world for the best new fragrances. If you'd like to get to know Olfactive Studio, "like" the Facebook page and join the journey.
Photos courtesy of the Beautypress, the Fragrance Foundation, Guerlain, and Olfactive Studio