Pure Color Cheek Rush ($28) that, despite the brightly colored pump containers, it would be sheer. My first hint came from Tom Pecheux. "This season, I’ve been working a lot with what I call “acqua color. It’s a gentle, watery look with just a touch of bright, vibrant color."
The new Pure Color Cello Shots Collection includes the Pure Color Cheek Rush to
flush cheeks with a sheer stain, a new limited-edition Pure Color Sheer
Rush Lipshine, and limited-edition Pure Color Sheer Rush Glosses, which
wash the lips in a pop of crystalline color to complete the look. Through revolutionary, watery gel finishes, this playful array of
bright, fluid tones surprises and delights the senses with long-lasting,
lightweight, and comfortable wear. I had to have one of everything, and I'm delighted with everything I purchased.
The new Pure Color Cheek Rushes are designed to brighten
and excite with a lightweight, innovative, transparent gel that provides
the cheeks with a pop of sheer, juicy color for a fresh-faced look. The
sensational water-based formula is cool to the touch and leaves the
cheeks feeling hydrated through an infusion of natural extracts and
moisturizing ingredients. The shades are Techno Jam, X-Pose Rose, Hot Fuse (red), and Pink Patent. I decided to play it safe and selected Pink Patent. I knew I could go back for more once I evaluated the product and color saturation.
I took swatch photos of Pink Patent in full, mid-afternoon sun. I was afraid the intense sunlight might wash out the beautiful pink - and it did, slightly. I swatched at the top of my arm with a sponge-tipped applicator, patting the color on. If you swipe it, you'll blend it. Then, I applied a larger swatch below, very lightly, with the same applicator, in an intensity that I would apply to my cheeks.
You can find the new Cheek Rushes at Estée Lauder's Web site, where I purchased mine. I have not seen them at the Estée Lauder counters yet, but they should arrive any day. I purchased other pieces from the Cello Shots Collection, and I'll feature them as soon as I can.
Photo at top courtesy of Estée Lauder; other photos by Best Things in Beauty