Estée Lauder Pure Color Cheek Rush in Pink Patent from the Cello Shots Collection

I knew when I saw Estée Lauder's new Pure Color Cheek Rush ($28) that, despite the brightly colored pump containers, it would be sheer. My first hint came from Tom Pecheux. "This season, I’ve been working a lot with what I call “acqua color. It’s a gentle, watery look with just a touch of bright, vibrant color."

The new Pure Color Cello Shots Collection includes the Pure Color Cheek Rush to flush cheeks with a sheer stain, a new limited-edition Pure Color Sheer Rush Lipshine, and limited-edition Pure Color Sheer Rush Glosses, which wash the lips in a pop of crystalline color to complete the look. Through revolutionary, watery gel finishes, this playful array of bright, fluid tones surprises and delights the senses with long-lasting, lightweight, and comfortable wear. I had to have one of everything, and I'm delighted with everything I purchased.

The new Pure Color Cheek Rushes are designed to brighten and excite with a lightweight, innovative, transparent gel that provides the cheeks with a pop of sheer, juicy color for a fresh-faced look. The sensational water-based formula is cool to the touch and leaves the cheeks feeling hydrated through an infusion of natural extracts and moisturizing ingredients. The shades are Techno Jam, X-Pose Rose, Hot Fuse (red), and Pink Patent. I decided to play it safe and selected Pink Patent. I knew I could go back for more once I evaluated the product and color saturation.

Pure Color Cheek Rush is packaged in a new, shade-matched, high-gloss-finish pump bottle with a silk-screened golden collar and the Estée Lauder logo. You might recoil from the container, believing that what you see is what you get. Don't! Pink Patent is the softest of pink cheek stains, which tells me that all of the colors are wearable.

I took swatch photos of Pink Patent in full, mid-afternoon sun. I was afraid the intense sunlight might wash out the beautiful pink - and it did, slightly. I swatched at the top of my arm with a sponge-tipped applicator, patting the color on. If you swipe it, you'll blend it. Then, I applied a larger swatch below, very lightly, with the same applicator, in an intensity that I would apply to my cheeks.

Pink Patent is a perfect pink for me. It's light, natural in appearance, and pretty. I am very pleased with its "blendability." I also like the pump. I can dispense just a little easily, avoiding waste.

Now that I have Pink Patent, I want a second one. I really need to go to an Estée Lauder counter. I'm drawn to X-Pose Rose.

You can find the new Cheek Rushes at Estée Lauder's Web site, where I purchased mine. I have not seen them at the Estée Lauder counters yet, but they should arrive any day. I purchased other pieces from the Cello Shots Collection, and I'll feature them as soon as I can.

Photo at top courtesy of Estée Lauder; other photos by Best Things in Beauty