A gorgeous collection of new Jo Malone fragrances has been created by Christine Nagel for Jo Malone's Spring 2012 Collection. Like other groundbreaking Jo Malone launches over the last two years, London Blooms offers something different. There are three new fragrances: White Lilac & Rhubarb, Peony & Moss, and Iris & Lady Moore - all of which celebrate the quintessential English Garden. The bottles are a departure from the traditional minimalist bottles from the company. The blossoms are a beautiful touch. You can see them from any angle.
I had an opportunity to purchase these fragrances, and I decided to start with two (yes, I really want the third, but it will have to wait for the launch). Both are dreamy.
Iris & Lady Moore Cologne is an intoxicating scent. The bottle is decorated with iris blooms (even though iris used in fragrances comes from the rhizome) and what I assume are Lady Moore geraniums (luminous pink flowers with purple veins). It's an unusual fragrance, with a lovely, soft iris scent that is present in the top notes and base notes. I wish I could provide you with all the notes in these fragrances. I can't, even though I've searched for them on the Web (and written a company rep). I'll find out by the time they launch in March. I can smell something woody in Iris & Lady Moore.
White Lilac & Rhubarb Cologne is delightful. It's one of the few "lilac" fragrances I have that actually smells like lilac. The top notes burst forth with May's welcome lilacs. The sweet scent of spring is accompanied by rhubarb, a tart vegetable that's making a comeback in farmers' markets. The overall effect of the lilac and rhubarb in the cologne had me at first sniff. I love it!
Now I really want Peony & Moss. I imagine it also combines sweet with tart. I had an opportunity to purchase it on eBay, but decided to do the prudent thing and wait to see how I liked the first two. Now it's gone. I did find the collection for sale on Amazon, but at a much higher price than I paid. I have no idea how these bottles have been made available months before the official launch. If you can't wait, head over to Amazon.
Update 12/22: Confession - I contacted the seller and also purchased Peony & Moss. I decided I couldn't wait until March.
Photos by Best Things in Beauty