On December 8, the 10th annual WWD Beauty Inc Awards breakfast was held. The emotional moment was hit early in the program when William Lauder, executive chairman of the Estée Lauder Cos., Inc., accepted the first Corporate Social Responsibility Award on behalf of his recently deceased mother, Evelyn Lauder. After he spoke, the crowd stood to acknowledge her contributions to the industry and the breast cancer awareness campaign she held dear. Evelyn Lauder was awarded the Corporate Social Responsibility Award posthumously.
Here's a partial list of the award winners, starting with the Product of the Year Awards.
Mass Color Cosmetics: Sally Hansen Complete Salon Manicure
Prestige Color Cosmetics: Dior Addict Lipstick
Mass Skin Care: Physicians Formula Skin Care
Prestige Skin Care: Lancôme Visionnaire Advanced Skin Corrector
Mass Hair Care: Clairol Nice 'n Easy Color Blend Foam
Prestige Hair Care: Bumble and Bumble The Straight Line
Mass Fragrance: Avon (for Outspoken Intense by Fergie)
Prestige Fragrance: Justin Bieber Someday
The Prestige Brand of the Year was awarded to Estée Lauder, while Maybelline took home honors for the Mass Brand of the Year. Newcomer of the Year awards went to Julia Goldin, Executive Vice President and Chief Marketing Officer of Revlon, in the mass category and Alexander Bolen, CEO of Oscar de la Renta, in the prestige category.
The Eco Awareness Award went to Pantene for the Natural Fusion line. P&G has had a corporate-wide effort in sustainability, which it launched in its beauty business.
Tom Ford Beauty won the Prestige Launch of the Year Award - no wonder! Surprisingly (to me), the mass Launch of the Year Award went to Selma Hayek for Nuance.
Retailer of the Year awards went to Duane Reed (mass), Macy's (prestige), and Sephora (specialty). Birchbox won the Prestige Digital Innovator Award, while Neutrogena won in the mass category.
Fittingly, Peter Philips, Global Creative Director for Makeup of Chanel, won the Creative Influencer of the Year Award. WWD noted that many credit him with single-handedly bringing lipstick back with the launch of Rouge Coco. That launch was rivaled only by the launch of Rouge Coco Shine - also his.
Finally, Sir Lindsay Owen-Jones, the honorary chairman of L'Oreal, received the Visionary Award, which recognized his leadership in building L'Oreal into a global powerhouse during his 18-year run as CEO. Ever humble, he said term "visionary" made him uncomfortable. He prefers to be remembered as a "brave soldier."
What do you think? Were these awards spot-on? I'll confess that one of them left me baffled. Can you guess?
Illustration courtesy of WWD