Coming Attraction: Giorgio Armani Cosmetics Eyes to Kill Eyeshadow Palettes

Giorgio Armani's new Eyes to Kill Eyeshadow Palettes ($59) offer the perfect matte with the perfect satin - the perfect match between colors and textures. Color crafting creates eye makeup with higher intensity. Eyes to Kill Palettes associate two pioneer formulas: an extraordinary matte with intense payoff that easily blends with an exceptionally luminous satin veil that morphs with every skin tone for a crease-proof makeup that will last for hours.

Armani offers real innovation in the formulation of powder eye shadows: an instant matte and intense formula that melds perfectly with a satin, pearly veil producing amplified light effects. Irresistible with its extremely soft, sensory appeal, the eye shadow arms the eyes with a flawless allure all day long.

Elegance - as essential in makeup as it is in fashion, the unparalleled strength of Giorgio Armani is to choose the right texture for each color. He gives color a substance that enhances it. Each finely crafted color is unique: always wearable, while retaining its own character - and each color flatters every skin tone and signs its style.

A palette of four harmonious colors instinctively follows the natural approach to eye makeup. From the light, luminous top of the eyelid to the saturated, deep lash line, colors and textures mix and layer endlessly and glide on effortlessly for impeccable results.

There is new technology behind these eye shadows.

COLOR-FIL VELOURS
The incomparable technology of matte eye shadows: instant intensity. A base of silky waxes for glide-on application and even, flawless results. It ensures long-lasting, intense matteness. It is generally extremely difficult to formulate matte eye shadows because the pigments and mattifying ingredients become hard to pick up with a fingertip or brush for application. Their white bases tone down colors. The Giorgio Armani Laboratories developed a new formula that reconciles high color saturation with a matte finish by using a coating of soft-touch powders. This technology makes it possible to use an exceptionally high percentage of pure pigments for more intense, ultra-saturated color. Immaculate, pure, extreme matteness.

COLOR-FIL SATIN
The illuminating technology of a satin eye shadow: the fusion of color and radiance on the skin. Thanks to a translucent binder, the luminosity of the nacres is amplified: a supple, airy light veil flows on like a second skin and holds for hours and hours – and adapts to each skin color. Conventional eye shadows generally incorporate an opaque white or grey base, which dulls the color and doesn’t always compliment the complexion. With Color-Fil Satin technology, the color is more intense and can finally express all its richness without a powdery, dull finish. It is radiant, and the intensity of the nacres is amplified. The color applies in an exceptionally fine veil, making layering to infinity possible, in harmony with every skin tone. Satiny eye shadow infused with light: radiant and delicate.

CAPTIVATING COLORS
International make-up artist and virtuoso of smoky eyes, Linda Cantello interprets Armani elegance by paying tribute to two of the brand’s main bywords: harmony and attitude. A recognized color expert, she has developed the palettes to form a perfect balance of strength and softness. Very easy to wear, Eyes to Kill Palettes offer women makeup from the simplest to the most sophisticated - for bewitching eyes.

"The Eyes to Kill Palette colors were crafted like Mr. Armani designs fashion: to enhance women’s elegance and power of seduction.” - Linda Cantello, International Makeup Artist for Giorgio Armani Cosmetics.

NATURE IN ALL ITS GLORY
Giorgio Armani is inspired by nature, and I think there is a reason for that: we look best with the colors we find in nature. Giorgio Armani loves and is able to capture these kinds of colors that are neither greys, nor beiges, that are indefinable colors, which is what makes them so interesting. Giorgio Armani is inspired by an ever-changing, living nature that reflects its contrasts through harmony: calm and peaceful, yet also majestic and powerful.

There are eight new palettes. I am sorry the photos are small. I enlarged them, unfortunately adding a bit of fuzziness. At least you can see the shades. Maestro (#01) is shown directly above. It offers a gradation from radiant mineral sprinkles to high-powered rock colors. Like mineral stratum equilibrium, the legendary glowing Armani greige, secret formulation between grey and beige turns into radiant mica stone. An asphalt matte grey echo to Giorgio Armani’s Pantelleria imposing rocks is easily strengthened by a powerful matte obsidian lava black giving strength to the eye.

Terra Siena (#02) offers a gradation from sunlight-infused sand to strong-earth Italian brown. A dewy beige for a pure mineral light blends perfectly with a shiny bright taupe that brings a touch of bronzed light. Like following the sunset, earth tone turns into a shaded hot brown and ends with a powerful matte earth brown liner, perfectly balanced between darkness and lightness.

Pantelleria (#03), shown at the top of this feature, offers a gradation of ligh-infused faded to deep brown-greens - the sun's influence on colors. King of half-tone neutrals, Giorgio Armani introduces "vreige," halfway between green tenderness and Armani's beige glow. it's the new greige. It transforms and turns into a dewy celadon, as a slight echo to nature's exuberance. A bright sage green brings light with silver and gold reflections and ends with an intense matte khaki liner, like Mediterranean meadow grass at the end of summer.

Effeto Nudo (#04) offers Giorgio Armani's contemporary interpretation of the legendary Italian Claroscuro. A neutral bright beige highlights the lid with a stray beam of light, while the light matte and sandy taupe design the eye with Italian attitude. Specially designed for shaping the eye with shadows, the darker matte taupe warms up the finish with a touch of Mediterranean light. A rich tierra tone signs the magical painting.

Mediterranea (#05) offers a gradation of Mediterranean blue, from a quiet spring dawn to fall's stormy seas. This harmony begins with a luminous silver with a touch of blue that reminds us of the foam of the ocean. It travels into a light blue-grey shade with shiny reflections. The vivid and intense Armani Bleu de Prusse fights the coldness of the blue and radiates like the sea when spring begins. The palette ends with the legendary Armani blue Marine, color of the sea prior to a storm.

Boudoir (#06) offers a gradation from dewy coral essence to intense Amazonian mahogany. From a soft coral infused by light, color turns into a bright rosewood that enhances the skin and reminds of eighteenth century luxury. A strong matte inspired by 100-year-old trees is strengthened by an intense mahogany liner that gives strength to the eyes.

Saharan Blush (#07) offers a gradation from summer's Saharan sky to hot sand brown. Extremely glowing rose turns into an eggshell tone, reminding us of the color of the sun reflecting on the Saharan landscape at sunrise. A bright rose that could be seen in the sky colors the palette before setting in a hot brown.

Parma (#08) offers a gradation from dewy lilac to an iconic amethyst powder.  Two variations of lilac rose tinted with blue reflections remind of spring colors - from the sky at dawn to blooming flowers. The gradation goes into a sparkling mineral dust before ending in an intense amethyst violet, echo to the homemade eye shadows crafted by women in ancient Mediterranean civilizations.

These eight new Eyes to Kill Palettes will be available in November at fine department stores and at the Giorgio Armani Cosmetics Web site. I'm doomed. I want them all.

Photos courtesy of Giorgio Armani Cosmetics