Monday, September 24, 2012
Armani offers real innovation in the formulation of powder eye shadows: an instant matte and intense formula that melds perfectly with a satin, pearly veil producing amplified light effects. Irresistible with its extremely soft, sensory appeal, the eye shadow arms the eyes with a flawless allure all day long.
Elegance - as essential in makeup as it is in fashion, the unparalleled strength of Giorgio Armani is to choose the right texture for each color. He gives color a substance that enhances it. Each finely crafted color is unique: always wearable, while retaining its own character - and each color flatters every skin tone and signs its style.
A palette of four harmonious colors instinctively follows the natural approach to eye makeup. From the light, luminous top of the eyelid to the saturated, deep lash line, colors and textures mix and layer endlessly and glide on effortlessly for impeccable results.
There is new technology behind these eye shadows.
The incomparable technology of matte eye shadows: instant intensity. A base of silky waxes for glide-on application and even, flawless results. It ensures long-lasting, intense matteness. It is generally extremely difficult to formulate matte eye shadows because the pigments and mattifying ingredients become hard to pick up with a fingertip or brush for application. Their white bases tone down colors. The Giorgio Armani Laboratories developed a new formula that reconciles high color saturation with a matte finish by using a coating of soft-touch powders. This technology makes it possible to use an exceptionally high percentage of pure pigments for more intense, ultra-saturated color. Immaculate, pure, extreme matteness.
The illuminating technology of a satin eye shadow: the fusion of color and radiance on the skin. Thanks to a translucent binder, the luminosity of the nacres is amplified: a supple, airy light veil flows on like a second skin and holds for hours and hours – and adapts to each skin color. Conventional eye shadows generally incorporate an opaque white or grey base, which dulls the color and doesn’t always compliment the complexion. With Color-Fil Satin technology, the color is more intense and can finally express all its richness without a powdery, dull finish. It is radiant, and the intensity of the nacres is amplified. The color applies in an exceptionally fine veil, making layering to infinity possible, in harmony with every skin tone. Satiny eye shadow infused with light: radiant and delicate.
International make-up artist and virtuoso of smoky eyes, Linda Cantello interprets Armani elegance by paying tribute to two of the brand’s main bywords: harmony and attitude. A recognized color expert, she has developed the palettes to form a perfect balance of strength and softness. Very easy to wear, Eyes to Kill Palettes offer women makeup from the simplest to the most sophisticated - for bewitching eyes.
"The Eyes to Kill Palette colors were crafted like Mr. Armani designs fashion: to enhance women’s elegance and power of seduction.” - Linda Cantello, International Makeup Artist for Giorgio Armani Cosmetics.
NATURE IN ALL ITS GLORY
Giorgio Armani is inspired by nature, and I think there is a reason for that: we look best with the colors we find in nature. Giorgio Armani loves and is able to capture these kinds of colors that are neither greys, nor beiges, that are indefinable colors, which is what makes them so interesting. Giorgio Armani is inspired by an ever-changing, living nature that reflects its contrasts through harmony: calm and peaceful, yet also majestic and powerful.
Pantelleria (#03), shown at the top of this feature, offers a gradation of ligh-infused faded to deep brown-greens - the sun's influence on colors. King of half-tone neutrals, Giorgio Armani introduces "vreige," halfway between green tenderness and Armani's beige glow. it's the new greige. It transforms and turns into a dewy celadon, as a slight echo to nature's exuberance. A bright sage green brings light with silver and gold reflections and ends with an intense matte khaki liner, like Mediterranean meadow grass at the end of summer.
These eight new Eyes to Kill Palettes will be available in November at fine department stores and at the Giorgio Armani Cosmetics Web site. I'm doomed. I want them all.
Photos courtesy of Giorgio Armani Cosmetics