A new liquid lipstick base holds a unique Soft Focus finish with anti-shine properties. Instead of rejecting light, the Soft Focus finish captures it and fuses it with saturated pigments. Colors glow from within, no longer faded by surface reflections. The color impact is stronger than ever. Color in 4D!
A new texture for the lips, the Velvet Weave elastomer forms a gel network that fuses with the lips. The softest lip veil ever created, with no makeup feel, results. It has zero-density sensation, but total color vibration to intensify your color experience.
The 76 women in France who tested this new liquid lipstick reported these impressions.
- A matte and luminous finish - 84%
- Very fine and light veil on the lips - 73%
- Soft texture - 89%
- Not sticky - 85%
- Velvety - 84%
- Sufficiently covering - 92%
- Comfortable all day - 76%
Photos courtesy of Giorgio Armani Cosmetics
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15 comments:
Hi CG,
The sales associate at the Bloomingdales Armani counter where I buy most of my Armani says these will be in at the beginning of October. I can't wait!
Thanks for posting all this Armani stuff! I'm dying to see it all!
Hellloooooooo Laque de Chine!
I'm swooning. Too much, too much! Which ones do you want, Cg?
Nemo, I'm thinking Blush and Flesh, I am such a wimp.
Well, Amy, we know which one you want. :)
Thanks, Jo. I heard that October date too, but the SAs are always overly optimistic.
Gio, Carnation and Code, oh my!
Hi Kate, isn't it fun to pick out colors?
oh my lord, Gio is gorgeous! Right on trend, that color is so on point for that mysterious stained look. WOW.
Hi OneGreatSmile,
Looks like we have a fave developing!
I totally agree with OneGreatSmile! Gio is definitely calling my name. :)
Definitely want to try these. Sounds like Gio is going to sell out fast! Interesting to see what Hollywood and Laque de Chine also look like in person.
Can't wait to try Blush, Liberta and Flesh. I can't seem to get into the strong lip bandwagon.
Gio it seems to be!
Emilie, I think your tastes may be more like mine. I'm not a strong lip color kind of gal.
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