A new liquid lipstick base holds a unique Soft Focus finish with anti-shine properties. Instead of rejecting light, the Soft Focus finish captures it and fuses it with saturated pigments. Colors glow from within, no longer faded by surface reflections. The color impact is stronger than ever. Color in 4D!
A new texture for the lips, the Velvet Weave elastomer forms a gel network that fuses with the lips. The softest lip veil ever created, with no makeup feel, results. It has zero-density sensation, but total color vibration to intensify your color experience.
The 76 women in France who tested this new liquid lipstick reported these impressions.
- A matte and luminous finish - 84%
- Very fine and light veil on the lips - 73%
- Soft texture - 89%
- Not sticky - 85%
- Velvety - 84%
- Sufficiently covering - 92%
- Comfortable all day - 76%
Photos courtesy of Giorgio Armani Cosmetics