Florabotanica Eau de Parfum ($125), but I am impressed with the fragrance. Regarding Stewart, I am unimpressed with her acting skills, unimpressed with her appearance (I don't understand why anyone finds her unusually attractive), and extremely unimpressed by her recent infidelity. I don't understand why she is amazingly popular. From my perspective, she has little going for her.
Clearly, the ads for Florabotanica are aimed at a younger audience. Witness Kristen Stewart. She is not the "face" that would attract my generation. Fortunately, Florabotanica speaks for itself. The bottle is modern, but the fragrance isn't. It's a classic in the making.
The scent was developed by perfumers of the well-known IFF. Olivier Polge and Jean-Christophe Hérault created it, using accords of vetiver, amber, and caladium leaf to create a resonance of
mossy and mysterious dark wood. The rose, carnation, and mint accords add an exhilarating note of freshness. The unique rose is a hybrid, expressing the
olfactory imagination of the two perfumers.
Balenciaga says, "We cannot reveal
all the secrets of these two floral alchemists, but the Experimental
Rose finds its origins in opulent Turkey. To give it a fairytale air,
the two perfumers have added a formula of psychosensory plants, making
it particularly enchanting. This Experimental Rose has the power to
endlessly charm. At first glance, it is a very floral, almost
romantic composition. But on closer inspection, a stronger and more
obscure character can be discerned. It is a perfume that we like to think
of as tender and dangerous. An enchanting and provocative scent.”
How does that marketing blurb translate into reality? The fragrance is gorgeous. It's a powdery floral. Some "fragrance insiders" consider "powdery" bad. I don't. I like the softness and sensuality of Florabotanica.
The unfortunate advertising campaign is decorated with three metal sculptures resembling a Ghesquière floral print. Photos for the campaign were taken by Steven Meisel. Stewart is wearing a dress from a floral collection and holding her hands in the pockets. Even the dress and the pose are wrong in my eyes. Why try to make Florabotanica something it's not?
I'd recommend you stop to sniff next time you're shopping. Florabotanica is beautiful and has extraordinary longevity for a floral. I'm going to wear it to work today and see if it attracts any compliments.
Florabotanica Eau de Parfum is available in 30, 50, and 100 ml bottles, as well perfumed body care products – body lotion and shower gel. I purchased the largest bottle. I'm going to be wearing it often. You can find it at Balenciaga's Web site, Neiman Marcus, and Bergdorf Goodman this month. Availability will expand in October to Nordstrom, Saks Fifth Avenue, and Bloomingdale’s.
Photos by Balenciaga