Wednesday, June 19, 2013
I used to take special note of GWPs, and I took advantage of as many as possible. That's one reason my house is a treasure trove of stuff. I've upped my game lately on giving it away. There have been times when I've taken 15 makeup bags to work to put near the printer with a "free" sign. At least they provide a delightful distraction in the five minutes it takes for all to be claimed.
I've noticed a couple of common strategies in the contents of GWPs. They all seem to have mini-mascaras. That tells me that mascaras are inexpensive to make. They often include skin care - skin care that's seldom targeted to my skin. Many have eye makeup remover (I do find those travel sizes useful). I'm delighted when there's more color than skin care in the gifts. Makeup brushes really excite me.
The makeup bags range from really cheap to really nice. I've been using a pretty gold Estée Lauder bag for over a year. I used to have a gorgeous, dark green Cole Haan one with a metallic closure, but it finally fell apart, and Cole Haan didn't make a replacement by the time mine died of ragged embarrassment.
Why am I bringing this up? I used to be lured by them (lured to spend) - and I will certainly enter the code to receive one when I am spending online anyhow - but I no longer allow myself to order/purchase "just one more thing" to earn them. I'd like to have back all the extra money I spent to get relatively useless gifts in the past. This is especially true of department store promotional events. If the tote attracts me, I'll spend enough to get it. If not? No way. I skipped the recent Camp Gorgeous summer straw bag. I must have five of them already. Plus, the contents were not exciting - a trend that is shared among all the stores in these days of austerity. Estée Lauder's gifts are often very nice. They are often worth the extra spend.
My most recent GWP splurge was for the Tarte Aqualillies tote bag. I really wanted it. Why? Because it was a pretty color. Seriously - not a good reason. Directly below is a photo of a Neiman Marcus bag I love. I even shared them (yes, I was given four - different stores, huge, multiple purchases) with my best friends. I'm still using mine to carry my laptop.
Who has the best gifts? I'd really like to hear your thoughts on that question, and I'll bet the PR reps who read my blog will too. Another question...some companies make a point of not gifting. They are "above" it. They wish to be known as ultra-prestige brands. Do you think that helps or hurts them?
Let's open this up. Why am I thinking about it today? I'm pondering a purchase, but know that if I buy now, there will be a gift in a week. That seems to be a pattern in my life.
Photos courtesy of Estée Lauder and Neiman Marcus