Bobbi Brown Rich Color Lipstick SPF 12 from the Rose Gold Collection for Spring 2012

Bobbi Brown's Rich Color Lipstick SPF 12 ($23) is available in six new shades with the Rose Gold Collection for Spring 2012. How would one choose just one or two with six gorgeous, universally flattering choices? It was impossible. I bought three, and I could easily have purchased all six, if beauty were the only criterion. This is a dynamite collection.

Rich Color Lipstick SPF 12 is a lightweight and incredibly emollient lip color formula that was introduced last year. The colorless and translucent base, coupled with a special gel system, allows for intense color release and true color projection. The soft, smooth texture melts onto the lips for a truly comfortable, hydrating wear that lasts for hours.

Here's the new shade line-up. Tempted?

• Lilac - light pink tint
• Wild Rose - raspberry pink
• Nude Rose - medium-toned rose brown
• Pink Peony - medium-toned pink
• Beige Gold - pale nude with golden heart
• Miami Coral - nectar

I got help from my sales associate at Neiman Marcus when I selected my three shades. She and I gravitate toward the same lip colors, so I let her choose. How can one choose three when she wants six? Let someone else do it. "We" purchased Wild Rose (#26), Nude Rose (#27), and Pink Peony (#28).

I was able to get swatch photos yesterday. I had five minutes, so my swatches aren't as even as I'd like. I swatched in numeric order, top to bottom, on my arm. Wild Rose is shown at the top, Nude Rose in the middle, and Pink Peony at the bottom. My photos were taken in full, mid-afternoon sun.

All three are saturated, creamy, and gleaming shades. Wild Rose and Pink Peony are bright and cheerful. They are close to my "color-alert limit," the point at which I fear I'm leading with my lips, but they don't cross the line. That means I'll wear them often - whenever I want to perk up my look. Nude Rose is a bit more conservative. It's one of those brown-toned rose shades I love. I may be too conservative, but I know my niche.

These lipsticks, as promised, feel good on the lips. They are definitely long-wearing. How long will vary, depending on your habits. My frequent Kleenex use in the winter reduces the wear time of any lipstick. I like to eat too.

I really love the sheen of these colors. They aren't sparkly, but they do add a nice, plumping gleam. I don't think you will feel you need to add gloss over them - but gloss addicts may anyhow. When topped by the new glosses, which I'll swatch if we get sunshine today, they provide a sophisticated look.

I'm feeling a strong pull from Lilac, shade I don't have - yet. I'm trying to convince myself that I don't need it, but I'm losing the argument.

The Rose Gold Collection has arrived at counters, and it's now available at Bobbi Brown's Web site. Make sure to check out these new lip colors when you're shopping for the gorgeous new must-have Shimmer Bricks.

There is a nice promotion at Bobbi Brown online now through January 27. Spend $150, and you'll receive two mini-palettes, Classic Day and Classic Evening, if you use the code ROSEG12.

Photo at top courtesy of Bobbi Brown; other photos by Best Things in Beauty