Inspired by the unique Giorgio Armani neutral color DNA, the Uptown Mauve Collection will bring new sophistication with delicate, sensual, and luminous half-tone lip colors (meaning a bit less intense than other Rouge d'Armani shades). From beige to pink to light plum, all are being revisited with a delicate mauve cast. I can't wait! I'm a mauve maven.
“An Armani 101, these mauve-cut lipstick shades bring beige into the 'now' – wearable, flattering, never pasty…they are about that uptown chic,” said Linda Cantello, International Makeup Artist at Giorgio Armani - and a color guru for the company.
The subtle pearlized shades are conceived with the same breakthrough formula as Rouge d’Armani, with its exclusive Color-Fil technology that's based on a patented color bond that unites full color with exceptional comfort. Rouge d'Armani is a must-have lipstick in my book, with its long-lasting, moisture-laden, pure color intensity.
The Armani way for luscious neutral lips and an uptown look will be expressed in these seven shades.
- Beige 106 - Pink Greige
- Beige 101 - Uptown Beige
- Pink 515 - Lavish Rose
- Plum 606 - Mauve Fatale
- Plum 605 – Sensual Plum
- Pink Plum 516 – Sheer Plum
- Red 400 – Very Red
Photo courtesy of Giorgio Armani Beauty