Tuesday, July 17, 2012
The makeup is simple, yet deliberate, hand-selecting a feature to highlight with one color, like a sweep of copper across the lid. The simplicity plays the perfect counterpart to layers of tailored tweed and romantic velvet and lace.
The palette features Ivory, a soft, pearly beige inspired by the African elephant's tusks, at the top left. Grasslands, at top right, is a trendy green inspired by the color of the lush savannah grass after the rainy season. Red Earth, lower right, is the eye color of the fall runways - a strong copper that mimics the rich, red color of the African cliffs. Iron Ore is a glistening deep grey liner with flecks of gold. It mirrors the way the mineral shimmers in the bright African sunlight.
Five percent of all proceeds from L'Éléphant Palette will be donated to The David Sheldrick Wildlife Trust, one of my favorite charities. I've adopted orphaned elephants, donating to help the trust take care of them.
Chantecaille first became aware of the Kenyan-based David Sheldrick Wildlife Trust through a very moving article in National Geographic. Established in 1977 by David Sheldrick's wife, Dame Daphne, the trust embodies her life-long mission and devotion to rescuing and fostering orphaned elephants in Kenya. A pioneer in understanding elephants, Daphne was the first person to successfully hand-rear a newborn fully milk-dependent African elephant.
Elephants are the planet's largest living land mammals; they symbolize strength, wisdom, and intelligence. Sadly, the threat to elephants from ivory poachers is greater than ever, with an estimated 38,000 African elephants killed annually, a rate that, if left unchanged, will see elephants wiped out by 2025. Please don't buy ivory!
To help save this species from extinction, in addition to their contribution for every palette sold, Chantecaille has printed a QR code on the back of the palette box. Scan the QR code with a smart phone's QR scanner app to be directed to the screen that provides a link to foster an orphaned elephant. On the David Sheldrick Wildlife Trust's interactive site, you can choose an orphan based on origin and age. As a foster parent, you will receive a fostering certificate with a detailed profile and photograph of your adopted orphan. You will also be granted access to your baby elephant's Keeper's Diary, which is filled with daily calendar entries and monthly photos. Along with the update, you will be sent a collectible, monthly watercolor of your adopted elephant hand-painted by the talented Angela Sheldrick. I can personally tell you it's a rewarding experience.
I'll be back with the rest of the Chantecaille Fall 2012 Color Story. You should see L'Éléphant Palette arrive soon - both online at Chantecaille's Web site and at Chantecaille counters - in August I'll bet, even though the publicity says September. I'm excited.
Update: Today's New York Times editorial provided a stark reminder of poachers and the risks to African elephants. I cry when I read these things. http://www.nytimes.com/2012/07/17/opinion/ivory-poachers-and-their-enablers.html
Photos courtesy of Chantecaille and The David Sheldrick Wildlife Trust