Shiseido's new Lacquer Rouge ($25) liquid lipstick was inspired by Japanese Laquerware. One coat provides intense color and deep luster. This rich liquid lipstick leaves lips as smooth as lacquer. The applicator fits closely against the lips for a comfortable, even application that does not bleed. Lacquer Rouge improves dry, rough, or peeling lips with continued use, leaving them smooth and deeply moisturized through its Super Hydro-Wrap Vitalizing DE (whatever that is).
Make no mistake - when Shiseido says intense color, expect intense. On my first glance at the display at Bloomingdale's, I chose the color I felt I could wear (remember, I'm a dark lip color phobe). I selected Nymph (RD305), which is outlined in the shade selection photo below.
Even though it looks "relatively light," like a mauve rose, on the lips it's intense. Take a look at my swatch photos, taken in full, late-afternoon sun.
I purchased mine at Bloomingdale's, where the display encased the lip colors like little treasures. I had to get help to test them; I was afraid I'd break something. You can also purchase Lacquer Rouge at Nordstrom, Macy's, and all the other stores with Shiseido counters, as well as Shiseido's Web site.
Photo at top courtesy of Shiseido; others by Best Things in Beauty