Estée Lauder's Pure Color Cyber Metallic Gelée Powder EyeShadows ($24) - new single eye shadows created with the same technology used for the company's Powder Gelée palettes - are like magnets at the Estée Lauder counter. Try to walk past without playing with them. They will draw in any makeup lover. The shadows are one of three new Pure Color products; the others are Vivid Shine Lipstick (stay tuned here) and stunning new Nail Lacquers.
I had to have at least two. I purchased Cyber Copper (01) and Cyber Gold (08). There were lots of other colors, but copper and gold are "me colors." I was finally able to get photos of them yesterday. I took my swatch photos in full sun. I swatched with a sponge-tipped applicator. Naturally, we will all use a brush to apply these shades, and I plan to wear them with a bit less oomph.
Estée Lauder describes Pure Color Gelée Powder as a "tribrid" formula of liquid, powder, and gel that goes beyond normal powder formulas. Whatever the company did in the lab works perfectly in "real life." The texture and finish of these shadows are fabulous.
I purchased my two at Neiman Marcus. They are available at Nordstrom's Web site, where you can see the uber-colorful sisters of the two I selected. You must go look!
Photo at top courtesy of Nordstrom; other photos by Best Things in Beauty