Monday, July 30, 2012
The new signature Neo-Classic Face & Eye Palettes ($88) - in Neo-Brown and Neo-Black - are classics featuring a black lacquered double-tiered case with a magnetic closure inspired by the Rouge d'Armani Lipsticks.
On the first tier, you'll find a feather-light powder with micronized particles of Micro-Fil technology to illuminate the skin with the signature Armani glow. On the second tier, you'll find two matte eye shadows in intense hues and a satin illuminator - also formulated with Micro-Fil technology. Satin and matte illuminators seem to be the latest innovation for fall.
The Neo-Black Palette includes a transparent face powder in Sheer Beige, teamed with Soft Beige, Taupe, and Jet Black Eye Shadows. The Neo-Brown Palette offers a Sheer Rose Blush, partnered with Greige, Brown, and Earth Brown shades.
Armani's newest shadows "reinvent" eye makeup using Color-Fil technology to achieve uniform color payoff in intense shades. Dark tones appear darker; lighter tones appear brighter. With Color-Fil Velvet and Color-Fil Satin finishes, both effortlessly blend together to create fall's seductive neo-classic eye. This fall, you'll discover the most intense matte color with a new luminous finish and a brighter, bolder satin for an incredibly amplified contrast.
Color-Fil Velvet is a creamy matte powder for intensely hued shadows that can create the ultimate in tailor-made eyewear. Matte eye shadows can be dry, hard to blend, and occasionally uncomfortable. With his technological breakthrough, Giorgio Armani is introducing a formula that provides velvety colors that evenly glide on the lid as a very thin film and remain faithful to the shades promised in the palette. The extremely high percentage of treated pigments available in the shadows contributes to the ultra-fine, blendable powder. Moreover, in a revolutionary formulation process, the eye shadow is given a wax coating to achieve excellent comfort, while high-impact matte colors are preserved while worn. The result is a creamy, soft-skin sensation that stays decadently comfortable with full intensity.
Color-Fil Satin is Armani's bright, high-drama color with a long-wearing luminous finish. Frosted shadows can feel dry and occasionally fleck onto the cheeks and into the eyes. Through his Color-fil Satin technology, Armani has given us powders that are bonded with a silicone-like gum that creates a magnetic effect between particles, allowing the powder to glide onto the skin like a flexible stretch fabric, while maintaining a lasting feel. The spherical polymer and treated pearls in the formula allow powder to roll onto the skin and assure that the pearls adhere to the skin. This new satin shadow delivers long-lasting, comfortable color, without smudging.
"This autumn, Giorgio Armani reinvents texture with his unique vision of color, contrasting fabrics and shapes to play off a masculine aesthetic against elegant femininity. Perfectly harmonized shades are revisited in a neoclassical way to add a sultry decadence to the face," said Linda Cantello, International Makeup Artist for Giorgio Armani Beauty.
Giorgio Armani Beauty's Easy Chic limited-edition collection will be available in September at Armani counters and at the Armani Beauty Web site.
Photos courtesy of Giorgio Armani Beauty