Monday, July 30, 2012

Giorgio Armani Beauty Easy Chic Collection for Fall 2012

Giorgio Armani has unique new, limited-edition colors in store for us for Fall 2012. The Easy Chic Collection offers two classic harmonies, which are complemented with new Rouge d'Armani Lipsticks and two new Eyes to Kill Waterproof Pencils.

The new signature Neo-Classic Face & Eye Palettes ($88) - in Neo-Brown and Neo-Black - are classics featuring a black lacquered double-tiered case with a magnetic closure inspired by the Rouge d'Armani Lipsticks.

On the first tier, you'll find a feather-light powder with micronized particles of Micro-Fil technology to illuminate the skin with the signature Armani glow. On the second tier, you'll find two matte eye shadows in intense hues and a satin illuminator - also formulated with Micro-Fil technology. Satin and matte illuminators seem to be the latest innovation for fall.

The Neo-Black Palette includes a transparent face powder in Sheer Beige, teamed with Soft Beige, Taupe, and Jet Black Eye Shadows. The Neo-Brown Palette offers a Sheer Rose Blush, partnered with Greige, Brown, and Earth Brown shades.

Armani's newest shadows "reinvent" eye makeup using Color-Fil technology to achieve uniform color payoff in intense shades. Dark tones appear darker; lighter tones appear brighter. With Color-Fil Velvet and Color-Fil Satin finishes, both effortlessly blend together to create fall's seductive neo-classic eye. This fall, you'll discover the most intense matte color with a new luminous finish and a brighter, bolder satin for an incredibly amplified contrast.

Color-Fil Velvet is a creamy matte powder for intensely hued shadows that can create the ultimate in tailor-made eyewear. Matte eye shadows can be dry, hard to blend, and occasionally uncomfortable. With his technological breakthrough, Giorgio Armani is introducing a formula that provides velvety colors that evenly glide on the lid as a very thin film and remain faithful to the shades promised in the palette. The extremely high percentage of treated pigments available in the shadows contributes to the ultra-fine, blendable powder. Moreover, in a revolutionary formulation process, the eye shadow is given a wax coating to achieve excellent comfort, while high-impact matte colors are preserved while worn. The result is a creamy, soft-skin sensation that stays decadently comfortable with full intensity.

Color-Fil Satin is Armani's bright, high-drama color with a long-wearing luminous finish. Frosted shadows can feel dry and occasionally fleck onto the cheeks and into the eyes. Through his Color-fil Satin technology, Armani has given us powders that are bonded with a silicone-like gum that creates a magnetic effect between particles, allowing the powder to glide onto the skin like a flexible stretch fabric, while maintaining a lasting feel. The spherical polymer and treated pearls in the formula allow powder to roll onto the skin and assure that the pearls adhere to the skin. This new satin shadow delivers long-lasting, comfortable color, without smudging.

The new Rouge d'Armani Lipsticks ($30) will be available in three shades. I have photos of two of them. Beige 111, Rouge 408, and Plum 526 will complete your color contrasts with pure, long-lasting color. Lightweight oils and dense pigments mold color to the lips, sealing in moisture without fading or creating any feathering.

Two new Eyes to Kill Waterproof Eye Pencils ($28) will define your eyes in Granite Black or Earthen Brown shades with a wax-based, glide-on technology. These eye definers combine the precise application of a pencil with the comfort and 16-hour wear of a liquid liner for color that remains comfortably soft all day.

"This autumn, Giorgio Armani reinvents texture with his unique vision of color, contrasting fabrics and shapes to play off a masculine aesthetic against elegant femininity. Perfectly harmonized shades are revisited in a neoclassical way to add a sultry decadence to the face," said Linda Cantello, International Makeup Artist for Giorgio Armani Beauty.

Giorgio Armani Beauty's Easy Chic limited-edition collection will be available in September at Armani counters and at the Armani Beauty Web site.

Photos courtesy of Giorgio Armani Beauty

14 comments:

Nemo said...

Wow! Do you think the Neo Black will be too dark? What are your thoughts?

Charlestongirl said...

Hi Nemo, wish I had seen it. My guess? No, just use the black as a liner.

Tracy@Beauty Reflections said...

That plum lipstick-gahhh-I die. It looks perfect. And so does that palette! I think it's time to get some GA in my life!

Charlestongirl said...

Absolutely, Tracy!

Kate MacDonald said...

I am way too excited for new Rouge d'Armani shades... And those palettes just look sooooooo classic. I salute them for coming up with a small collection that still looks like it'll have everything I need in convenient purse size.

Nemo said...

I like that they are including the blushes with the eye palettes. Nice and cozy and absolutely exquisite. I will get both eye kits now, thanks to your answer.

Charlestongirl said...

Hi Kate!

I'm loving those palettes too. I want the beige lipstick. Could be the perfect nude.

Charlestongirl said...

Oh Nemo, don't blame me if you don't like them! Wait for photos. :)

Evelyn said...

I'm seriously tempted, especially seeing "taupe" in a description! lol Can't wait to see them.

Charlestongirl said...

Evelyn, I've never been disappointed when Mr. Armani has offered greige or taupe.

Anahita said...

I just got both palettes and the 3 likpsticks. The 2 eyeliners hadn't arrived and my SA at Nordstrom wasn't sure it was coming. The colors are really nice. Both palettes give a pretty, professional look. The lip colors are gorgeous. The red when worn as a stain is exquisite. I also love the pink. I wish the biege had a bit more color but at least it doesn't give me concealer lips. I am excited about the new foundation and the matte glosses that are coming out.

Crista said...

I got both of the palettes from Nordies - they arrived today. I find the brown palette (#2) to be very dupable from items I already have so it's going back. The black one is gorgeous though, definitely don't have those colors in my stash!

Charlestongirl said...

Hi Anahita,

I have the palettes on the way. Can't wait!

Charlestongirl said...

Hi Crista,

I love Armani makeup so much, I don't care if I have similar shades. :)