Bare Escentuals - Rethink What Matters

Bare Escentuals just started an entertaining new campaign. They are inviting women to shake up their "foundation" and sound off on topics that are more than just skin-deep - from "going bare in public to discussing what freedom really feels like."

The beauty brand knows that looking good is not all about using makeup to cover imperfections, but about enhancing what you’ve got. In keeping with their wink-wink approach to marketing, Bare Escentuals has unveiled thought-provoking taglines to help start conversations among girlfriends about what really matters. They will be asking us to rethink beauty, energize our minds, get creative, put aside age-old assumptions, and think differently about makeup. Want an example? “Rethink Going Bare in Public. BareMineral’s SPF15 Foundation feels completely weightless, but gives you all the flawless coverage you need. Like you are wearing nothing at all.”

Bare Escentuals invites you to give rethinking a try. Every week at RethinkWhatMatters, a new discussion topic will be featured with five questions for all of us to answer, share with our friends by e-mail, Facebook, or Twitter - and have the chance win hundreds of free products and other fantastic goodies. New topics and products will be featured weekly, posted each Friday. The first topic is “Rethinking going bare in public,” and Bare Escentuals will be giving away the Flawless Definition Mascara.

Feeling cheeky? Visit Rethink What Matters and take the fun quiz! Every week, we'll have more fun. In San Francisco, New York, or Chicago? Visit one of the Quickie Vans and get your very own make-under and lots of other goodies! On Twitter? Follow the van on Twitter @BareEscentuals or find out what others are thinking by searching #rethinking. You can even tweet your own ideas. Just use the tagline #rethinking.

We will even have a Rethink What Matters giveaway here at Best Things in Beauty. For now, head over to Rethink What Matters and join the fun!

Photo courtesy of Bare Escentuals