Hello Light Powder Illuminizer ($24) grabbed my attention with its description, which left me with a "wow." Then I applied it. That elicited a double wow.
Anti-Aging Radiance Pressed Illuminating Powder With Hydrolyzed Collagen, Peptides, and Drops of Light Technology
How could something so pretty offer my skin such a bounty? Even though IT Cosmetics says Hello Light is a colorless, translucent powder, on my skin it's a subtle golden illuminating sheen - much more exciting than colorless powder.
Natural radiance and a youthful, vitality-filled glow are just an
airbrush away. An anti-aging powerhouse for naturally pretty,
lit-from-within skin, this innovative formula is all about the look of
vitality, radiance, and illumination without glitter or shimmer. The
formula is infused with micronized pigments of light, plus skin-loving
ingredients including peptides, hyaluronic acid, hydrolyzed collagen,
silk, and vitamins A, C, & E. It's free of all of the ingredients that
make skin appear older or caked, such as talc.
I took photos of the powder in full sunlight. I swatched heavily at the top of my arm with a sponge-tipped applicator,and then I applied the larger swatch with a kabuki brush (the larger swatch wasn't particularly heavy). With all due respect to my friends at IT Cosmetics, you'll see that Hello Light is anything but colorless. Check out my arm and you'll see the kind of divine glow this power provides.
Enough about me. I love this illuminating powder! I have tested three of the products IT Cosmetics sent me, and I love all three. How on earth did I overlook IT for so long? I know you think, as I do, that beauty bloggers should be intimately familiar with all brands, so how could I have been "aware" of IT without realizing that the company makes fabulous makeup at an equally fabulous price point. I hear something new is in the mail to me, and I can't wait to show you.
Did I tell you about IT? IT Cosmetics works with leading plastic surgeons to infuse
cutting-edge anti-aging technology into innovative, high-performance color cosmetics. A favorite line of both celebrities and
beauty editors, IT Cosmetics has several award-winning products and has
been featured in hundreds of leading magazines and television shows.
Also, IT Cosmetics was honored with the much coveted 2011 Cosmetic
Innovator of the Year Award for "Most Innovative Company" by ICMAD, along
with several other prestigious awards and Editor's Pick honors at
leading prestige beauty magazines. Even more exciting, IT has partnered
with the American Cancer Society’s Look Good, Feel Better program, and
for every Brow Power pencil sold, one is donated to the LGFB program, to help women face the effects of Cancer with confidence. Their philanthropy makes me even more excited to explore their brand.
I don't usually assign scores to makeup - opinions are so subjective - but if I were to give Hello Light Powder Illuminizer a score, it would be an A+. Now, if you will excuse me, I have to go outside and convince a woodpecker that the trim on my house is not fair game.
Photo at top courtesy of IT Cosmetics; other photos by Best Things in Beauty