Thursday, November 15, 2012
I'd like to start showing you my new It favorites with Vitality Cheek Stain (normally $24, but $18 right now). I have to admit I'm a little confused. My powder cheek color is called "Vitality Cheek Flush" on the compact. At QVC, it's called "Vitality Cheek Flush Powder Blush Stain," and at the It Cosmetics Web site, it's called "Vitality Cheek Stain." Perhaps they are all the same. Maybe they are different incarnations of the same basic cheek color - or simply name changes over time. No matter to me; this cheek color is drop-dead gorgeous.
Developed with plastic surgeons, this hydrating, brightening, and anti-aging blush gives the perfect naturally pretty flush of color to the cheeks and is surprisingly long-lasting. The innovative formula contains IT Cosmetics' Hydra-Luxe technology, including ingredients such as plum oil, cherry oil, hyaluronic acid, pomegranate, seaweed extract, grape seed, aloe, and jojoba that all work together to treat, hydrate, condition, and nourish your skin. Plus, Vitality Cheek Flush is packed with antioxidants, including vitamins A, C, and E, açaí fruit, green tea, and white tea. They packed all those fabulous ingredients into one blush. What did they leave out? Talc, paraben, sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalates, making Vitality Cheek Stain a blush for everyone. An extra-added benefit is that is is made in the USA and cruelty-free.
All of you who have a hard time holding onto your blush for an eight-hour day will love Vitality Cheek Stain. It is seriously long-lasting (as are some other It products I've been trying), and it may be the answer to an issue that has vexed you as long as I've been writing this blog - or longer.
I have to admit I've had my head in the sand. Perhaps I'm too much of a luxury brand snob. Look at this page of stories and wonder (along with me) how I had only a passing knowledge of the brand. I'm almost ashamed to admit that my first try of It Cosmetics was in October. Want to know a little more about IT? Check out this About page on the company's Web site. I'm joining this family. Who doesn't like anti-aging makeup with flair?
You can find IT at QVC (where I don't hang out often), Henri Bendel, and Beauty.com, but you really need to take advantage of the sale right now at the company's Web site. In Canada, you can order from The Shopping Chanel, and in Australia, you can order from PM Studio. Look around online and let us know what rocks you. Next up here will be Vitality Lip Flush. It's the cat's meow.
Photo at top courtesy of IT Cosmetics; other photos by Best Things in Beauty