After spending a few minutes observing the polite chaos, I understood the enthusiasm for Erwin. First, he is absolutely charming. Young, talented, and enthusiastic, he is the perfect ambassador for his family and the company.
Fleurs de Gardenia, along with a special offering for clients: new, unique 8.4 ounce hand-blown glass decanters hand-painted with their choice of gold (or gold-and-silver) accents and engraved with their initials. Inside is their choice of CREED’s Royal Exclusive fragrances: Spice and Wood, Jardin D’Amalfi (as beautiful as it gets), White Flowers (I am smitten), Pure White Cologne (adored at my house), or Sublime Vanille (which I must purchase sometime). Had I not already purchased more than half of these, I would have pre-ordered one. The bottles were gorgeous. I tried to purchase one of those glam gold atomizers, but they were sold out. Wendy will find me one - or I can look online at the CREED Boutique.
In case you haven't tried Fleurs de Gardenia yet, it's a floral blend in which no single flower is dominant - not gardenia, not roses, not peonies. It's soft and beautiful - and unique. That's a good thing. A lot of people find gardenia-heavy scents too sweet or too indolic. Not this one. The top notes are pink berries; fresh, ripe blackcurrant; and engaging galbanum. The middle notes are First Love gardenias, Double Blush roses, lavender peonies, lily of the valley, and pink jasmine. The base notes are soft musk, pink patchouli (no, I cannot smell it at all), and Virginia Cedar.
The photo at the top of this feature shows Erwin standing between Thomas Saujet, President of CREED North America, and Francesca Camacho, CREED representative at Neiman Marcus. Heaven only knows who Francesca was acknowledging as she pointed. There were so many people waiting to get Erwin's signature, and I was begging forgiveness as I tried to get a few "action" photos without stepping on anyone.
I would love to have had time to interview Erwin. It wasn't going to happen. The store was crowded with adoring CREED customers, new fans who were making their first CREED purchases, and store employees watching the event. The team's time of departure was near. They were headed in two directions as they left: Erwin and Thomas were flying to Las Vegas, and Dale was meeting up in Los Angeles with Roberto Ferreira, National CREED Educator and Curator of the CREED Collection, another member of the CREED team, who is a fabulous ambassador.
That was my late afternoon. I'm starstruck.
Photo of the Royal Exclusive courtesy of CREED; other photos by Best Things in Beauty, with an assist by Wendy