Wednesday, April 11, 2012
Late last week, Le Métier de Beauté was introduced back into the international marketplace exclusively with e-tail partner Zuneta. The Northern Lights Spring Collection sold out within the first 90 minutes of availability and, within 24 hours, sold through 13 additional lines, with eye shadows and foundations leading the selling. Can you believe that? Ninety minutes?
Le Métier de Beauté and Zuneta are thrilled with the reception. Zuneta has already re-ordered (approximately 6-8 weeks ahead of the plan). Holy moly!
To launch the brand, the Zuneta creative team produced a stylized "how to" video with Mikey Castillo, Le Métier de Beauté's Director of Color and the very talented Kayla as his muse and model. Just go to this Zuneta link to check it out.
Le Métier de Beauté fans around the world can breathe easy now. Incidentally, I can stop sending Kaleidoscopes to my buddies in England. Le Métier de Beauté and Zuneta rock!
Photo courtesy of Zuneta