Thursday, April 12, 2012
I'll tell you about my "normal" shopping habits. I'm often a hit-and-run shopper. I usually go to a beauty department in a store if I'm looking for something specific, but once I get there, and after I take care of my reason for being there, I'll do a very brief department scan. I am usually looking for new products. I developed that habit long before I started writing Best Things in Beauty. I want to know about and see what's new. Even better, I like to find out what's coming soon. If I can be lured, I will sit down and chat with a product specialist. I'll listen to the marketing information and ask questions. I love it when I find someone who is really knowledgeable. When I do, I'll stay much longer than I had planned. If it's clear I know more than the sales associate, I'll move on.
In many area stores, I'm known now as a blogger, so brand representatives like to show me their new offerings - and I love to see them. That's a benefit to being known. Where I'm not well known, I try to find a sales associate I like to shop the department with me. The SA can run interference for me, keeping all the vultures at bay. I know that's a strong term to use to describe people who are just trying to make a living, but how many times must I say, "I'm fine, thank you, and you?" I wrote a rant last year about one particularly annoying trip to Nordstrom. Unfortunately, I had to leave, even though I had expected to stay awhile that day.
I love to stop at new displays to swatch colors (using the proper, clean implements, of course). I usually want to do that alone. If I need help, I'll ask for it. Most of the time, I don't need or want someone- someone I don't know - to help me, hovering as I swatch. [Can you hear it now? "That bright, frosty blue is perfect for you!"] I've left displays where I really wanted to play after I've been unable to "lose" my "escort." I'll give Sephora credit here; after I tell a sales rep I don't need help, they will cheerfully disappear. The downside of that is that it can be hard to find one when you need help. Feast or famine!
So, after rambling, I suppose I'm a hit-and-run shopper at heart, but a great sales associate or product specialist can grab my attention and even make a sale. Wouldn't it be nice if there were more of them? That's why I often shop online.
What kind of beauty shopper are you?
Photo courtesy of Bluemercury