Discounts! Do discounts entice you to spend money to save money? I'll admit that I'm a sucker for a discount. Friend & Family, Cyber Monday - you name it - offer me a discount, and I'm likely to purchase something I wouldn't have otherwise. Budget? What budget?
When NARS had its Friends & Family sale, I went through the site like an athlete on steroids. I filled my cart. I even got out of bed shortly after midnight shortly after the sale started to checkout and pay. Is that crazy? Probably. Yesterday I got my box, after it was held hostage by FedEx for a day, and opened it with glee. I'm glad NARS enticed me with a discount.
I do differentiate discounts offers me real value vs perceived value. I hit the stop button in my head this week when a discount simply gave me free shipping. This week, I closed my shopping cart when I realized that the 25% discount simply cut the shipping charge in half. Suddenly, that cart didn't look like such a good deal. What did I realize? A discount must be significant, and it has to come along with free shipping. Otherwise, it's not what it seems.
How about you? Do discount offers entice you to buy things you might not have purchased at full price? I'd love to take an informal poll in the comments. Do we represent the "average" customer?
Let's talk about your week of beauty. It's time for the Friday Forum, our open chat. I love this part of our week. Have you selected your favorite holiday collection - and purchased a few new treasures? What new products did you discover this week? Did you find any deals you couldn't resist? Are you using a fabulous product and want to sing its praises? Did you find a beauty product disappointing? Do you have a question others might be able to answer? Want to talk about skin care? What's new in your life? Just use the comments. Don't be shy. Just make sure to ask any question you might have over the weekend. By early the next week, most (not all) readers will have moved on.
Don't forget there are two giveaway contests this week.
- The Sephora Favorites Glitz & Glam Party Sampler here; and
- The Laura Mercier Flawless Facebook here.
Photo by Best Things in Beauty