Rouge Allure Velvet creates another way to wear lipstick. An alternative to shine.
"Bringing a new level of luxury and sophistication to the world of lip color," Chanel has unveiled a "next-generation matte lipstick." Smooth and very comfortable on the lips, this modern matte is not at all drying. Rouge Allure Velvet provides long-lasting, luminous matte color. Eight alluring and intense shades are available in Chanel's iconic black lacquer click-open case.
Ultra-thin mother of pearl pigments deliver rich color with a soft matte finish. Jojoba oil and shea butter combine to provide creamy, moist comfort. Rouge Allure Velvet will hit the spot for anyone who's looking for a matte lip color with life.
Janine and Kathy at Neiman Marcus graciously gave me a sampler card with four shades to allow me to test the new Rouge Allure formula. Here are the shades on the card. Few cards arrived, and I hear the supply was exhausted quickly. I feel extremely privileged to have one of them.
- LA RAVISSANTE (#32), categorized by Chanel in the beige family
- LA RAFFINÉE (#34), categorized as pink
- L'EXUBÉRANTE (#37), also categorized as pink
- LA FASCINANTE (#38), categorized as red
I swatched the shades in the same order listed above, with LA RAVISSANTE at the top of my arm. I applied them with the little disposable brush that comes on the sampler card and took my photos in full, afternoon sun.
LA RAVISSANTE looks orange to me, not beige. It's bold! LA RAFFINÉE, the shade I'm wearing, looks like my own lip color. I did apply it lightly and could get more punch from it, but I'm happy using it as a stain-type color. L'EXUBÉRANTE is a brighter pink - a beautiful shade for those who love bold rose lips. The red LA FASCINANTE is a very pretty neutral red that will suit many skin tones.
Can you see the "life" in my photos? These matte lip colors don't shine, even in full sun, but they have a gleam to attract attention. The colors are definitely intense - no shrinking violets here. These are full-on glam lip colors.
If you need help selecting a shade because you don't have a Chanel counter near you, I have a couple of suggestions. Call Janine Greenberg (my favorite Chanel rep at Neiman Marcus) or Kathy Shoreman at Neiman Marcus at (703) 761-1600, ext. 3268. Or you can call Loyd Casser at Saks Fifth Avenue at (240) 497-5363. They all contributed to this feature - Janine and Kathy with the lovely samples and Loyd with the promotional information from Chanel.
What do you think? Will you be looking for Rouge Velvet Allure to brighten your winter?
Update 11/1: Chanel's U.S. Web site now has Rouge Allure Velvet online.
Photo at top courtesy of Chanel; other photos by Best Things in Beauty