To mark this year's successful start of CREED’s second 250 years as a fragrance dynasty, sixth-generation master perfumer Olivier Creed created Royal Service, a unique, new, very limited-edition fragrance hand-blended with flowers, fruits, and spices from CREED scents worn by the royal and famous women the CREED dynasty has served since 1760. Royal Service, the ultimate imperial women’s fragrance, will be presented in a sculptural hand-blown glass decanter with a numbered leather collar, a vessel that will never again be produced. Only 1,000 decanters, each presented in an heirloom box, will be offered worldwide.
This singular fragrance is a masterfully crafted and personal journey through CREED’s service to queens, empresses, princesses, and First Ladies, some of the world’s most exceptional clientele in fragrance.
The top note, like the opening of a palace door, is the bergamot of Princess Grace’s CREED Fleurissimo, the fragrance she wore on her wedding day. The next impression provides a fresh modernity: the orange zest of Love In White, the fragrance worn by two 21st century First Ladies. To this bright, gala opening, Mr. Creed skillfully added a hint of crisp Mediterranean grapefruit.
The middle note is iris from the favorite CREED of Empress Sisi of Austria-Hungary: Fantasia de Fleurs, commissioned by the legendary beauty. Mr. Creed added youth and a contemporary feel with a dab of neroli and gentle daffodil.
The base of Royal Service is the musk of Queen Victoria's intoxicating CREED fragrance, the famed Fleur de Bulgarie. Alongside is the amber from CREED's Ambre Canelle, worn by Argentine First Lady Eva Peron.
I had a remarkable opportunity to sample Royal Service yesterday, and I experienced love at first whiff. It's an extraordinary fragrance - one I must own. I felt an immediate personal relationship with Royal Service - as if it had been created for me. My serendipitous introduction to Thomas Saujet, President of CREED North America, on a day when I wasn't anticipating anything special to happen, reminded me that sometimes life's most memorable moments come when we least expect them.
In the United States, Royal Service will be available exclusively at Neiman Marcus, Bergdorf Goodman, the CREED boutique in New York (reached at (877) 273-3344), and Creedboutique.com. The size will be 6.8 ounces, and the edition will be priced at $1,750. There will probably be fewer than 300 bottles available in the U.S. In Canada, Royal Service will be available from Holt Renfrew.
Royal Service will be available about the third week in November. That gives me some time to come up with the money to purchase it. Yes, my friends, I must own it, live in it, and enjoy it. There are some "needs" in life that must be satisfied. Royal Service entered my must-have list at the top.
Based in Paris, CREED is the world’s only luxury fragrance dynasty passed from father to son in an unbroken line since 1760, serving more than eight royal houses, leaders in every field, and the discerning public for more than 250 years. I own and adore many CREED fragrances and would love to have a few in my collection that I don't currently own, Windsor among them. Consider CREED's first 250 years of distinguished history and what the next 250 years may bring. Royal Service is a stunning way to bridge two eras.
Photo courtesy of CREED